Hi! My name’s Michael Smith. I work as a message and marketing consultant, with a particular interest in strategic communication and branding to drive new sales and to deliver repeat business.
In writing A Brand Day Out, my aim is to help businesses large and small to leverage core assets and avoid many of the communication mistakes made in the past – and which, indeed, are still being made today. Mistakes which affect positioning, pricing and ultimately profitability.
My focus lies in value – how products and services should work, what they should cost, and how they can be marketed in a complex market place.
Communication – and the credibility of that communication – is key. From conception, to marketing, through production and finally to the consumer, sales can only be guaranteed if delivery meets promise. Yet, it’s surprising how often the game is still “here’s a product – buy it if you want it”.
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